How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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Free Webinar: How to Price Education Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can [...]

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Transform Learning into Profits for Your Association

It’s a new year and a new opportunity to explore other means of non-dues revenue for your association. For years, associations have relied on annual sponsorships, conference and meeting fees and internet advertising to generate cash and offset higher operating costs. Now, with many associations getting into the “education business,” they are finding that they, [...]

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Yourmembership.com AMS Integration Bridge Now Available

Digitec has completed an integration bridge with the Yourmembership.com association management system (AMS) in its Knowledge Direct learning management system. The off-the-shelf integration with Yourmembership.com will provide users of both systems with single sign-on, secure data transfer, eCommerce and enhanced member self-services. Now that the bridge is in place, users will log in through the [...]

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Education and Marketing – Why the Two Must Team for Success in eLearning

Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. This is generally a good thing and ensures expertise in a particular area, whether it is marketing your association’s conferences and membership or designing certification programs and managing your association’s learning management system [...]

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6 Steps to Printing Money at Your Association with eLearning

It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after year just to have access to and be willing to pay extra for? And how can associations generate a new, profitable revenue [...]

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New Association LMS Selection White Paper Available

As a follow up to our recent webinar with association eLearning experts, Celisa Steele and Jeff Cobb with Tagoras, we’ve published a new white paper for associations beginning or in the midst of selecting a new learning management system (LMS) for their online membership education programs. 8 Steps to Selecting your Association LMS is a [...]

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MOWAA and Digitec Interactive Partner to Deliver LMS to Nutrition Professionals

Digitec Interactive is pleased to announce its partnership with the Meals On Wheels Association of America to provide a new online portal, accessible through Digitec’s Knowledge Direct® association learning management system (LMS). It will act as a single, unified repository for self-paced and blended learning courses, including emergency preparedness training, for the network of nutrition professionals the [...]

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5 Creative Ways to Market Your eLearning on a Budget

You’ve spent months, perhaps years even, curating content and working with subject matter experts to perfect your association’s new eLearning offerings, and it’s finally time to launch your course(s)! Congratulations!  Give yourself a round of applause, you deserve it. Now, the really fun part begins – sharing the good news with your members and getting [...]

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