This week’s post by Jack McGrath is featured as a guest blog post on .orgSource and discusses how associations can leverage the same game mechanics used in the Candy Crush Saga to increase member engagement.
Here is a excerpt:
Many of you are probably familiar with the popular Facebook and PC game, Candy Crush. In fact, since the game gets an average of 45 million people playing it per month and has earned its creators approximately $230 million, there’s a good chance you’ve played it or you’re playing it right now!
So what makes this game so sticky? And what can associations learn from this type of experience that can help us increase member engagement?
1. Unpredictability: We’ve been hearing for years how important consistent branding is. So, it’s ironic that one of the most addictive features of game play is its unpredictability. In great games, we continue playing just to find out what will happen next, even if it’s just a silly animation when we complete a level. So why is this so addictive?
Continued at the .orgSource blog!
A relative newbie to the eLearning scene, Sarah is no stranger to the association and non-profit world. Before joining the “dark side,” Sarah served as a marketing and communications specialist at various organizations including the American Lung Association and the Association of Corporate Contribution Professionals. Today, Sarah serves as Digitec’s Digital Marketing Coordinator or “SM Queen” for short. In her new role, Sarah enjoys blogging, tweeting and sharing membership engagement tips for association professionals. Sarah earned certificates in non-profit and volunteer management as well as a B.A. in media and communications from Rollins College in Winter Park, FL.
Spirit animal: Lion
Comfort object: Sunglasses
Personal vice: #longhashtags ;)
Useless talent: Can fall asleep in seconds
Unreasonable paranoia: Tsunamis
Wishes more people cared about: Recycling and the environment