Getting Your Association’s Board Behind Online Learning

For many associations and nonprofits, a new eLearning initiative requires approval from their board. Understandably, some association executives have anxiety about the type of resistance they may face when presenting online learning to their board for the first time. eLearning may not be a term your “old school”  board is even familiar with. Or perhaps [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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Association eLearning: What You Need to Know

This month Digitec Interactive is honored to be featured as a guest author on the Event Garde blog. Association eLearning: What You Need To Know by Sarah Lugo, features practical tips and tricks for getting started with online learning and shares the secret to giving members what they want. If you haven’t already, please check out [...]

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Project Management on a Shoestring Budget

So, your association has decided to create a new online course. Yay! But whether you’re teaming with an experienced eLearning provider or have decided to go it alone, this may be the first time you’ve ever served as the project manager on an eLearning project. What do you need to know in order to ensure [...]

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Free Webinar: How to Price Education Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can [...]

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What is Your Learning Promise?

Coming from the nonprofit sector, I’ve had it drilled into my head how important an organization’s mission and vision statements are. But what about it’s “learning promise”? Working in the eLearning industry got me thinking: With the growth in membership education offerings, I wonder how many of our partners have stopped to think about their [...]

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