The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions include: audience segmentation, demographic and psychographic research, and decisions on product, price, distribution, and promotion. Marcom decides what your marketing message is going to be and […]

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The Benefits of SaaS: Hosted LMS

SaaS stands for Software as a Service. It means software that is hosted on the provider’s servers instead of servers in-house. So, when an LMS provider say they have a SaaS LMS, they’re really saying we offer a cloud LMS.  Cloud meaning accessed through the internet, available on demand, anytime, anywhere. How does it work? […]

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Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get […]

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Learning Management Systems and You

People always want to know how their association could benefit from a Learning Management System (LMS). To help explain, let me present a little scenario. “Johnson!” Your boss calls to you. (Assuming your last name is Johnson, otherwise insert your name here). “I’ve got some great news! The board loved all the courses we offered at […]

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How to Get the Most out of Your LMS Demo

If you’re in the beginning stages of selecting a learning management system (LMS) for your association, you might be feeling overwhelmed by all the choices and information from various vendors. If you’re not prepared to ask the right questions and communicate your needs, the process can feel even more intimidating. To help you make the […]

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