Getting Your Association’s Board Behind Online Learning

For many associations and nonprofits, a new eLearning initiative requires approval from their board. Understandably, some association executives have anxiety about the type of resistance they may face when presenting online learning to their board for the first time. eLearning may not be a term your “old school”  board is even familiar with. Or perhaps [...]

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Project Management on a Shoestring Budget

So, your association has decided to create a new online course. Yay! But whether you’re teaming with an experienced eLearning provider or have decided to go it alone, this may be the first time you’ve ever served as the project manager on an eLearning project. What do you need to know in order to ensure [...]

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Free Webinar: How to Price Education Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can [...]

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Using Data from Online Learning to Fuel Association Growth

Not many people enjoy reading data, but if you think about how it can affect your association’s online learning for the better, you might relish it. A major lesson I learned from a conference session at this year’s ASAE Annual Meeting was the idea that data should be connected, not just collected. That really stuck [...]

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ROE Tips for Your Association’s Online Community

This is a follow up post to my recent post on ROE vs ROI – A Focus on Engagement; if you haven’t read it yet, check it out! Your association’s online community is where your members can engage with not only each other but with your association’s resources.  What are you doing to encourage participation [...]

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ROE vs ROI – A Focus on Engagement

If you’ve been a member of the association universe very long, there’s no doubt you understand the importance of member engagement. The Decision to Join study showed that the more engaged a member is, the more likely they are to register for events, renew their membership, volunteer their time, etc. As more and more membership [...]

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