Anticipating Risk in Online Learning

So, you’ve decided to embrace online learning at your association. You know what a source of non-dues revenue this can be, and you know how popular eLearning has become in the association space. Well, not to be a Debbie Downer, but the board is going to have some questions. Have you anticipated the risk in [...]

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Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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Learning Management Systems and You

People always want to know how their association could benefit from a Learning Management System (LMS). To help explain, let me present a little scenario. “Johnson!” Your boss calls to you. (Assuming your last name is Johnson, otherwise insert your name here). “I’ve got some great news! The board loved all the courses we offered at [...]

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Certificate, Certification, and Credentialing: What’s in a name?

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide what type of certifications you’ll offer.  Or will it be a certificate?  Wait, maybe it’s a credentialing program you need. [...]

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Questions to Ask Client References Before Selecting Your LMS

Selecting an LMS can be a very involved process. First you have to understand the requirements of multiple stakeholders. What do the users need? What does the administrator need? What kind of reporting is required to monitor content use? Once you have narrowed the list of vendors that seem to fit your needs, watched demos [...]

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Achieving Learning Flow with Your Online Member Education

Earlier this year, Associations Now wrote an article asking whether “binge learning” will become the new “binge watching.” This references the growing trend among Netflix subscribers who use the on-demand television and movie steaming service to watch entire television series in one sitting. The piece brought up a good point. Technology could easily create similar [...]

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