Launching Your eLearning Initiative Successfully

Launching a new product or service at any organization can feel like rocket science, one wrong move and BOOM! Don’t let your eLearning initiative go up in flames, plot a course for success among the association stars with these six tips. Match the courses to the learners If you’ve done your market research you know […]

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Avoiding Confusion During Reviews

Reviews are a key part of developing any eLearning. In my experience, they’re also one of the steps that cause the most confusion and delays. Whether you’re working with an outside vendor or someone within your association, clear communication and good documentation can make the process much smoother. Reviews generally take place at two points, […]

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Go Mobile or Go Home

According to Statista.com, “As of 2013, worldwide mobile phone internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of internet users will access online content through their phones.” While many organizations struggle to choose an LMS, then race to assemble eLearning courses so learners can take training and CE courses online, […]

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The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions include: audience segmentation, demographic and psychographic research, and decisions on product, price, distribution, and promotion. Marcom decides what your marketing message is going to be and […]

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How to Increase Conference Attendance

For associations, conferences represent a major source of potential revenue. To best realize that revenue, your conference not only has to attract attendees but also retain them year after year. In the simplest terms, you do this by providing value in the form of networking opportunities, vendor availability, keynote speakers and, of course, smaller learning […]

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Why an Open Source LMS Isn’t Always the Best Option

You’re shopping for an LMS and behold FREE OPEN SOURCE LMS pops up. “Free!” you say excitedly. Yes, indeed. Free and open source. Well hold the phone because if it sounds too good to be true, it’s because open source isn’t all it claims to be. Yes, it sounds like a good idea, but if […]

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