Getting Your Association’s Board Behind Online Learning

For many associations and nonprofits, a new eLearning initiative requires approval from their board. Understandably, some association executives have anxiety about the type of resistance they may face when presenting online learning to their board for the first time. eLearning may not be a term your “old school”  board is even familiar with. Or perhaps [...]

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Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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Association eLearning: What You Need to Know

This month Digitec Interactive is honored to be featured as a guest author on the Event Garde blog. Association eLearning: What You Need To Know by Sarah Lugo, features practical tips and tricks for getting started with online learning and shares the secret to giving members what they want. If you haven’t already, please check out [...]

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Free Webinar: How to Price Education Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can [...]

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What is Your Learning Promise?

Coming from the nonprofit sector, I’ve had it drilled into my head how important an organization’s mission and vision statements are. But what about it’s “learning promise”? Working in the eLearning industry got me thinking: With the growth in membership education offerings, I wonder how many of our partners have stopped to think about their [...]

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When to Bring Your Association’s Continuing Education Online

The following is a guest post from Moira Edwards, President and Consultant at Ellipsis Partners. She is knowledgeable in associations’ use of continuing education and strategic application of technology implementation. When developing continuing education, you typically look to provide high value to your members while keeping costs as low as possible.  You repurpose content in ways that get the [...]

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