How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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eLearning Design – Choosing the Right Color

Unless you want everything to blend together, you don’t put white furnishings in a white room. Likewise, if your learners can’t see your content clearly, they can’t learn from it. To keep your work in visual ship-shape, remember: ● Warm colors naturally “pop,” while cool colors tend to fade into the background. As a result, you [...]

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Transform Learning into Profits for Your Association

It’s a new year and a new opportunity to explore other means of non-dues revenue for your association. For years, associations have relied on annual sponsorships, conference and meeting fees and internet advertising to generate cash and offset higher operating costs. Now, with many associations getting into the “education business,” they are finding that they, [...]

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eLearning Storyboards: How to Create A Clear Road Map Everyone Can Follow

It’s the time of year when many of us make travel plans with family or friends. Maybe it’s a ski vacation, a trip to Walt Disney World, or a road trip to visit relatives. When you think about it, an eLearning project is a lot like taking a trip; we have a destination in mind, [...]

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What Candy Crush Can Teach Associations About Increasing Member Engagement

This week’s post by Jack McGrath is featured as a guest blog post on .orgSource and discusses how associations can leverage the same game mechanics used in the Candy Crush Saga to increase member engagement. Here is a excerpt: Many of you are probably familiar with the popular Facebook and PC game, Candy Crush. In fact, [...]

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Why Your Association Should Be Considering Responsive Web Design

The following is a guest post from Tara Burghart, a content and marketing specialist at .orgSource. She is excited by the ways that social media has allowed associations to better connect with — and understand — their members. Are you reading this on a tablet? Maybe even the 4–inch screen of your smartphone? The answer [...]

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