Top 4 Things You Can Learn from Buzzfeed (and #2 will blow your mind!)

In the modern world, clickbait marketing has taken the internet by storm and websites like Buzzfeed are leading the charge. You’ve probably seen their articles with catchy titles like, “20 Reasons the 90’s were Awesome,” or, “10 of the Cutest Cats You’ve Ever Seen (#4 is so cute you’ll want to explode).” You’ve probably clicked [...]

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5 Ways to Bring Contextual Learning to Your Association

Then it exploded. By itself, this sentence doesn’t say much. What exploded and was it supposed to? Why did it blow up? Are we talking about a car in an action movie, a firework, or some leftovers that were microwaved for too long? Without context the information is meaningless. eLearning works the same way. Making [...]

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How to Prevent Member Education Burnout

After your organization decides to increase learning opportunities, there is usually a flurry of activity to roll out some eLearning. Classes are designed, written, and posted. Then the waiting begins. Build it and they will, supposedly, come. Are people signing up? Are they completing the classes? NOW WHAT? With 86 per cent of organizations now [...]

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Education Programs Prepared With Purpose

Training can be used to help teach many different things including facts, step-by-step processes, and soft skills like team work. So, it shouldn’t be a surprise that there are different ways to teach and assess these various types of learning. It’s usually easier to create learning offerings for the lower levels of learning, like memorizing [...]

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Certificate, Certification, and Credentialing: What’s in a name?

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide what type of certifications you’ll offer.  Or will it be a certificate?  Wait, maybe it’s a credentialing program you need. [...]

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Don’t Just Tell, Show: the Value of Examples

I found something interesting while cleaning off an old shelf recently. It was a children’s story called Officer Buckle and Gloria, by Peggy Rathmann. I planned on reading it one last time and then donating it. Instead, I kept the book. Here’s a summary. Officer Buckle is a police officer. He spends a lot of [...]

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