The Four Stages of Learning

I recently had an interesting conversation about life and how life lessons occur in stages. We compared it to learning to ride a bike. It was so difficult to learn, yet now you find it so easy you’ve forgotten how you learned it in the first place. It got me thinking about what those stages [...]

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4 Tips to Writing eLearning Scripts That Sing

If you’re getting started on a new script for an eLearning course, you probably aren’t planning to create a “musical” experience. But maybe you should. A great song is relatable, the lyrics that get stuck in your head and you can recite them years later. Wouldn’t you like to write a script with that kind [...]

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Setting up your Association’s eLearning

“If you don’t know where you are going, you’ll end up someplace else.” ― Yogi Berra If you’ve been tasked with implementing your association’s eLearning what are you going to do to make sure you don’t end up some place else? Here is my perspective on setting up your association’s eLearning: Assemble Your Assets Team [...]

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Bridging the Skills Gap: An Opportunity for Associations

There’s a huge skills gap problem facing our nation today, but this crisis represents an opportunity for associations to reinvent themselves and compete with traditional suppliers of higher education. I was recently asked to present on the skills gap issue and the opportunities it creates for associations at the ASAE Great Ideas conference in Orlando. [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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Free Webinar: How to Price Education Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can [...]

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