Setting up your Association’s eLearning

“If you don’t know where you are going, you’ll end up someplace else.” ― Yogi Berra If you’ve been tasked with implementing your association’s eLearning what are you going to do to make sure you don’t end up some place else? Here is my perspective on setting up your association’s eLearning: Assemble Your Assets Team [...]

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Bridging the Skills Gap: An Opportunity for Associations

There’s a huge skills gap problem facing our nation today, but this crisis represents an opportunity for associations to reinvent themselves and compete with traditional suppliers of higher education. I was recently asked to present on the skills gap issue and the opportunities it creates for associations at the ASAE Great Ideas conference in Orlando. [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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Free Webinar: How to Price Education Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can [...]

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eLearning Storyboards: How to Create A Clear Road Map Everyone Can Follow

It’s the time of year when many of us make travel plans with family or friends. Maybe it’s a ski vacation, a trip to Walt Disney World, or a road trip to visit relatives. When you think about it, an eLearning project is a lot like taking a trip; we have a destination in mind, [...]

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ROE Tips for Your Association’s Online Community

This is a follow up post to my recent post on ROE vs ROI – A Focus on Engagement; if you haven’t read it yet, check it out! Your association’s online community is where your members can engage with not only each other but with your association’s resources.  What are you doing to encourage participation [...]

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