The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions include: audience segmentation, demographic and psychographic research, and decisions on product, price, distribution, and promotion. Marcom decides what your marketing message is going to be and […]

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How to Increase Conference Attendance

For associations, conferences represent a major source of potential revenue. To best realize that revenue, your conference not only has to attract attendees but also retain them year after year. In the simplest terms, you do this by providing value in the form of networking opportunities, vendor availability, keynote speakers and, of course, smaller learning […]

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Why an Open Source LMS Isn’t Always the Best Option

You’re shopping for an LMS and behold FREE OPEN SOURCE LMS pops up. “Free!” you say excitedly. Yes, indeed. Free and open source. Well hold the phone because if it sounds too good to be true, it’s because open source isn’t all it claims to be. Yes, it sounds like a good idea, but if […]

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ASAE Annual Conference 2015

With less than 2 weeks remaining until the year’s most highly anticipated gathering of association and nonprofit professionals, Digitec Interactive has some exciting news! We’ll be unveiling our newest version of the Knowledge Direct Learning Management System, Knowledge Direct 7 Beta, at the ASAE Annual Meeting & Exposition. For the last 3 years we’ve been vetting technology, […]

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The Benefits of SaaS: Hosted LMS

SaaS stands for Software as a Service. It means software that is hosted on the provider’s servers instead of servers in-house. So, when an LMS provider say they have a SaaS LMS, they’re really saying we offer a cloud LMS.  Cloud meaning accessed through the internet, available on demand, anytime, anywhere. How does it work? […]

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Dense eLearning Isn’t Smart

“It was too much all at once. I was overwhelmed.” That’s not something you want to see in the feedback for your association’s eLearning. Luckily, there are ways to make eLearning more digestible, regardless of the subject matter. Managing content density is the key. What is Density? In essence, density is how much “stuff” is […]

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