Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to [...]

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How to Prevent Member Education Burnout

After your organization decides to increase learning opportunities, there is usually a flurry of activity to roll out some eLearning. Classes are designed, written, and posted. Then the waiting begins. Build it and they will, supposedly, come. Are people signing up? Are they completing the classes? NOW WHAT? With 86 per cent of organizations now [...]

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Certificate, Certification, and Credentialing: What’s in a name?

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide what type of certifications you’ll offer.  Or will it be a certificate?  Wait, maybe it’s a credentialing program you need. [...]

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What’s the Difference Between an LMS and an LCMS? Hint: It’s Not Just the Letter “C”

It can be difficult to understand eLearning terms when they’re used interchangeably. Which is which and how do you know when to use them? For example, you’ve likely seen Learning Management Systems (LMS) and Learning Content Management Systems (LCMS) discussed on various websites and company pages. It sounds like they’re the same thing, right? Wrong. [...]

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