Gamification or Game-Based Learning? What’s the Difference?

Gamification and game-based learning (sometimes abbreviated GBL) are both hot topics and the terms are often used interchangeably. They’re not the same thing, but a lot of the definitions and explanations that are floating around aren’t very clear. Hopefully this will help: gamification is icing and GBL is cake. Gamification, “Icing” Gamification is primarily used [...]

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Why Negative Reinforcement is Actually Quite Positive!

Today, I wanted to talk about a misnomer I hear all the time that drives me up a wall. Negative reinforcement. Many people hear the phrase and picture scenes of scolding and beratement. They believe that since positive reinforcement means rewarding someone then negative reinforcement must mean punishing someone. I’d like to clear this up [...]

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What is WCAG 2.0 and Why Does it Matter?

WCAG 2.0 stands for Web Content Accessibility Guidelines. Similar to Section 508, WCAG is the international standard for accessibility in web content created by The World Wide Web Consortium (W3C). Most people are familiar with Section 508, which requires federal agencies to “purchase electronic and information technology that is accessible to employees with disabilities, and [...]

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The Difference Between Empathy and Sympathy (And when to use each one)

“Make your audience care.” It’s an often repeated tenet of instructional design and it sounds great in theory. If you can make your audience care about the material they will engage more deeply with the content and retain it longer. Just saying “make your audience care” is not the whole story though. While many designers [...]

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Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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Top 4 Things You Can Learn from Buzzfeed (and #2 will blow your mind!)

In the modern world, clickbait marketing has taken the internet by storm and websites like Buzzfeed are leading the charge. You’ve probably seen their articles with catchy titles like, “20 Reasons the 90’s were Awesome,” or, “10 of the Cutest Cats You’ve Ever Seen (#4 is so cute you’ll want to explode).” You’ve probably clicked [...]

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The Content or the LMS? Which Comes First?

You need both. Without content the LMS is an empty cookie jar. It’s pretty looking but frustrating every time you open it. Then again, content without an intuitive platform for delivery is a treasure hunt, often without a treasure map to guide you. But wait, don’t order yet, there’s more. Before EITHER the content or [...]

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