Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to [...]

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PowerPoint or Prezi: Which is Best for eLearning?

The question is becoming more and more common — “Should I use PowerPoint (PPT) or Prezi?” The two presentation programs share many of the same features, such as the ability to include text, images, audio, and video. But whereas PowerPoint tends to progress linearly from one slide to the next in a fixed sequence, Prezi [...]

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Achieving Learning Flow with Your Online Member Education

Earlier this year, Associations Now wrote an article asking whether “binge learning” will become the new “binge watching.” This references the growing trend among Netflix subscribers who use the on-demand television and movie steaming service to watch entire television series in one sitting. The piece brought up a good point. Technology could easily create similar [...]

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4 Tips to Writing eLearning Scripts That Sing

If you’re getting started on a new script for an eLearning course, you probably aren’t planning to create a “musical” experience. But maybe you should. A great song is relatable, the lyrics that get stuck in your head and you can recite them years later. Wouldn’t you like to write a script with that kind [...]

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Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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