How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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eLearning Storyboards: How to Create A Clear Road Map Everyone Can Follow

It’s the time of year when many of us make travel plans with family or friends. Maybe it’s a ski vacation, a trip to Walt Disney World, or a road trip to visit relatives. When you think about it, an eLearning project is a lot like taking a trip; we have a destination in mind, [...]

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The Story Arc Model: Combining Simulation and Story to Create Memorable Learning

When I began my career 20 years ago, I was designing some of the earliest CD-ROM based simulations for the US Navy. These experiences involved free-play interactions that used sophisticated algorithms, variable tracking, and multipathing. And they were very daunting for instructional designers to create. With all of the variables, I was constantly faced with [...]

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What Candy Crush Can Teach Associations About Increasing Member Engagement

This week’s post by Jack McGrath is featured as a guest blog post on .orgSource and discusses how associations can leverage the same game mechanics used in the Candy Crush Saga to increase member engagement. Here is a excerpt: Many of you are probably familiar with the popular Facebook and PC game, Candy Crush. In fact, [...]

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Learner Engagement – Are Games the Answer?

If you read industry journals like “T&D” from ASTD or Associations Now, you’ll see that engagement is hot. Everyone is talking about increasing engagement, and many are turning to gamification, social learning networks, and anything else they think will work to increase learner engagement. I often get asked by clients and attendees of my gamification [...]

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5 Creative Ways to Market Your eLearning on a Budget

You’ve spent months, perhaps years even, curating content and working with subject matter experts to perfect your association’s new eLearning offerings, and it’s finally time to launch your course(s)! Congratulations!  Give yourself a round of applause, you deserve it. Now, the really fun part begins – sharing the good news with your members and getting [...]

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Get Your Game On: 7 Questions to Ask Before Implementing Gamification

The following is a guest blog post from Christina Smith, a content & client marketing specialist with a focus on social media at YourMembership.com. She believes in a creative approach to problem solving and hates the words “we’ve always done it this way” used in that order. Christina will serve as our very first guest [...]

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