Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

read more

Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to [...]

read more

When CEs Aren’t Enough: How to Engage and Empower Learners

My husband works in the emergency medical and public safety field and is required to complete X number of continuing education (CE) hours per year to keep his certifications. He can obtain his CEs by attending meetings, reading journals, and taking instructor-led or online classes. But like a lot of professionals whose job requires them [...]

read more

How to Get the Most out of Your LMS Demo

If you’re in the beginning stages of selecting a learning management system (LMS) for your association, you might be feeling overwhelmed by all the choices and information from various vendors. If you’re not prepared to ask the right questions and communicate your needs, the process can feel even more intimidating. To help you make the [...]

read more

How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

read more

eLearning Storyboards: How to Create A Clear Road Map Everyone Can Follow

It’s the time of year when many of us make travel plans with family or friends. Maybe it’s a ski vacation, a trip to Walt Disney World, or a road trip to visit relatives. When you think about it, an eLearning project is a lot like taking a trip; we have a destination in mind, [...]

read more

ROE Tips for Your Association’s Online Community

This is a follow up post to my recent post on ROE vs ROI – A Focus on Engagement; if you haven’t read it yet, check it out! Your association’s online community is where your members can engage with not only each other but with your association’s resources.  What are you doing to encourage participation [...]

read more
Close
Keep in touch!
Follow us for special offers and news from Digitec Interactive!