ROE vs ROI – A Focus on Engagement

If you’ve been a member of the association universe very long, there’s no doubt you understand the importance of member engagement. The Decision to Join study showed that the more engaged a member is, the more likely they are to register for events, renew their membership, volunteer their time, etc. As more and more membership [...]

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6 Steps to Printing Money at Your Association with eLearning

It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after year just to have access to and be willing to pay extra for? And how can associations generate a new, profitable revenue [...]

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If Only I Could Live Tweet Faster: My ASAE 2013 Session Standouts

This was my first year at ASAE Annual but it certainly won’t be my last. I got to meet and make so many association friends as well as gain a lot of valuable information. I recall overhearing one association professional talk about how ASAE Annual is like going to church or temple – you already [...]

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Make the Most of ASAE Annual 2013 Conference: An Interview with Jay Daughtry of Chatterbachs

The following is the transcript from a recent interview with Jay Daughtry, author of the ChatterBachs blog. Jay is an association enthusiast and social media strategist that brings connections, innovation, and engagement to the Association world. I was honored to interview him in preparation for my first ever ASAE Annual Conference and Expo next week. [...]

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5 Creative Ways to Market Your eLearning on a Budget

You’ve spent months, perhaps years even, curating content and working with subject matter experts to perfect your association’s new eLearning offerings, and it’s finally time to launch your course(s)! Congratulations!  Give yourself a round of applause, you deserve it. Now, the really fun part begins – sharing the good news with your members and getting [...]

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Smarter Uses for Social Media

Did you know someone joins LinkedIn every second? One of those social media users is bound to be in your industry so it’s time to get smarter about how we use social media to connect to followers, members, prospects, thought leaders, and board members. Recently, Maddie Grant at Social Fish presented on the topic of [...]

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