Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to [...]

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5 Ways to Bring Contextual Learning to Your Association

Then it exploded. By itself, this sentence doesn’t say much. What exploded and was it supposed to? Why did it blow up? Are we talking about a car in an action movie, a firework, or some leftovers that were microwaved for too long? Without context the information is meaningless. eLearning works the same way. Making [...]

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How to Prevent Member Education Burnout

After your organization decides to increase learning opportunities, there is usually a flurry of activity to roll out some eLearning. Classes are designed, written, and posted. Then the waiting begins. Build it and they will, supposedly, come. Are people signing up? Are they completing the classes? NOW WHAT? With 86 per cent of organizations now [...]

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Don’t Just Tell, Show: the Value of Examples

I found something interesting while cleaning off an old shelf recently. It was a children’s story called Officer Buckle and Gloria, by Peggy Rathmann. I planned on reading it one last time and then donating it. Instead, I kept the book. Here’s a summary. Officer Buckle is a police officer. He spends a lot of [...]

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PowerPoint or Prezi: Which is Best for eLearning?

The question is becoming more and more common — “Should I use PowerPoint (PPT) or Prezi?” The two presentation programs share many of the same features, such as the ability to include text, images, audio, and video. But whereas PowerPoint tends to progress linearly from one slide to the next in a fixed sequence, Prezi [...]

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Achieving Learning Flow with Your Online Member Education

Earlier this year, Associations Now wrote an article asking whether “binge learning” will become the new “binge watching.” This references the growing trend among Netflix subscribers who use the on-demand television and movie steaming service to watch entire television series in one sitting. The piece brought up a good point. Technology could easily create similar [...]

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