This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.
When it comes to appropriate marketing strategy for your association, processes can look different from one organization to the next – although, there is a ton of overlap in the methods used.
Many associations today are relying too heavily (in my opinion) on email to save the day. Yes, it is relatively inexpensive. Yes, it delivers your message to hundreds, or even thousands of contacts as soon as you hit send.
I don’t know about you – but if your inbox looks like mine, there is NO possible way to read each message that comes through. Unless it is an email from a colleague, or perhaps a group that I have a vested interest in, likely your email will end up in my trash – unread.
Marketing is no longer about simply developing and deploying a targeted message (no matter the format). It should cross-communicate with what your other departments are up to, and they should know well in advance of the information, so that they can share it as they deem appropriate as well.
Here are 5 ways to market your organization that are outside email campaigns:
Have you tried any of these strategies? What were the outcomes? What else have you been doing to change the way you communicate with your industry?
Meagan Rockett is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.
Spirit animal: Dragonfly
Diet-breaker: Pizza, Bacon (there are too many to note!)
Comfort object: My Ireland sweater
Personal vice: Coffee, lots of coffee
Useless talent: Great at Guitar Hero on the Wii
Unreasonable paranoia: John Malkovich (honestly, and it’s a LONG story)….
Wishes more people cared about: Expanding their knowledge at ALL times