Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can be placed on a “value ramp” that lets you create pricing flexibility to benefit your customers, spares you the anxiety of trying to find the one “right” price, protects you from both over- and under-pricing, and provides a healthy margin.
Celisa Steele and Jeff Cobb, co-founders of Tagoras, and Jack McGrath, president and creative director at Digitec Interactive, will present this session devoted to demystifying pricing.
Note: This session is designed specifically for trade and professional associations.
THIS EVENT HAS ALREADY TAKEN PLACE. We invite you to WATCH THE WEBINAR RECORDING of How to Price Education Products at Your Association.
In her 5th year as Digitec's "resident cheerleader," Amy has made a habit of skipping around the office sharing her "sparkle" on a daily basis. Her outgoing personality and fascination with cake means she is always planning someone's birthday around the office. When she is not counting down to "cake time," Amy is busy meeting with folks at national conferences and sharing her love for eLearning. During her time as Director of Marketing at Digitec, Amy has authored numerous white papers, case studies and newsletters. Amy received a B.A. from Rollins College and an A.A. from Valencia College, where she studied marketing and economics.
Spirit animal: Otter (nurturing, playful, and easygoing)
Comfort object: "Well-loved" teddy bear
Personal vice: Using "too many" quotes and exclamation marks!
Useless talent: Can break out of handcuffs
Unreasonable paranoia: Odd numbers
Wishes more people cared about: Proper grammar