10 Reasons to Convert Your Credentialing and Certification Programs to eLearning

Need a reason to convert your existing instructor-led credentialing and certification programs to eLearning? How about 10? As technology continues to innovate and become easier to implement, the business case for associations to move their classroom-based courses online is strengthening. 10 years ago, the idea of offering online certification and credentialing programs at your association [...]

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Bridging the Skills Gap: An Opportunity for Associations

There’s a huge skills gap problem facing our nation today, but this crisis represents an opportunity for associations to reinvent themselves and compete with traditional suppliers of higher education. I was recently asked to present on the skills gap issue and the opportunities it creates for associations at the ASAE Great Ideas conference in Orlando. [...]

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Secret to Creating Self-Motivated Learners

When was the last time you got excited about learning something new? Maybe it was the first time you said something in another language or played a song on a musical instrument. Why was this experience exciting? Chances are it was something you wanted to learn and you started off with small, but meaningful learning [...]

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How to Create Clear Learning Objectives

The phrase “learning objectives” gets thrown around a lot in discussions about training and development. Courses are supposed to have learning objectives, competencies should be related to them, quiz questions should assess how well they’ve been met, and more. But what are learning objectives? For that matter, why are they important, and how do you [...]

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Top 5 Things Associations can Learn from Corporate Training Departments

Most associations have provided some degree of member education as part of their mission. For members, continuing education is a valuable benefit for their professional development. And for associations, educational offerings can be a valuable source of non-dues revenue. But with the growth of new learning technologies and with members facing more and more change [...]

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Getting Your Association’s Board Behind Online Learning

For many associations and nonprofits, a new eLearning initiative requires approval from their board. Understandably, some association executives have anxiety about the type of resistance they may face when presenting online learning to their board for the first time. eLearning may not be a term your “old school”  board is even familiar with. Or perhaps [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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