Go Mobile or Go Home

According to Statista.com, “As of 2013, worldwide mobile phone internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of internet users will access online content through their phones.” While many organizations struggle to choose an LMS, then race to assemble eLearning courses so learners can take training and CE courses online, […]

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The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions include: audience segmentation, demographic and psychographic research, and decisions on product, price, distribution, and promotion. Marcom decides what your marketing message is going to be and […]

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How to Increase Conference Attendance

For associations, conferences represent a major source of potential revenue. To best realize that revenue, your conference not only has to attract attendees but also retain them year after year. In the simplest terms, you do this by providing value in the form of networking opportunities, vendor availability, keynote speakers and, of course, smaller learning […]

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