Should Marketing Review eLearning Courses?

By |2017-05-11T09:00:23+00:00May 11th, 2017|Association eLearning Blog, eLearning, Instructional Design, Learning Theory, Marketing, Member Engagement & Retention, Project Management, Tips and Tricks, Training and Development|

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?”  I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see [...]

The Importance of Implementing a Marcom Strategy for Continuing Education

By |2015-10-22T09:15:00+00:00October 22nd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Project Management, Strategic Planning, Uncategorized|

"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]

7 Things About eLearning Your CEO/Executive Director Wants to Know

By |2015-09-03T09:15:16+00:00September 3rd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, eLearning, Instructional Design, Learning Management Systems, Marketing, Project Management, Strategic Planning, Uncategorized|

You've decided that it's time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that eLearning is [...]

Is It Time to Assess Your eLearning Course Audience?

By |2015-04-30T09:15:04+00:00April 30th, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Project Management, Strategic Planning|

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]

Marketing Your Association to Millennials: Make it Social

By |2015-03-26T10:55:12+00:00March 26th, 2015|Association eLearning Blog, Association Management, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Social Media Marketing, Uncategorized|

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and [...]

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