ASAE Annual 2014: An Interview with Kylee Coffman

The following is a transcript from a recent interview with Kylee Coffman, of DelCor Technology Solutions. Kylee is an association leader who is passionate about building member communities, user experience, content strategy, mobile, and the impact of emerging technologies on business. I was thrilled to speak to her in anticipation for this year’s ASAE Annual Conference August 9th! Sarah [...]

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Using Data from Online Learning to Fuel Association Growth

Not many people enjoy reading data, but if you think about how it can affect your association’s online learning for the better, you might relish it. A major lesson I learned from a conference session at this year’s ASAE Annual Meeting was the idea that data should be connected, not just collected. That really stuck [...]

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ROE vs ROI – A Focus on Engagement

If you’ve been a member of the association universe very long, there’s no doubt you understand the importance of member engagement. The Decision to Join study showed that the more engaged a member is, the more likely they are to register for events, renew their membership, volunteer their time, etc. As more and more membership [...]

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Student Memberships: How Associations Can Fill Skills Gaps for Grads

I recently earned my undergraduate degree in history before coming to join the team at Digitec Interactive as a Writer and aspiring Instructional Designer. Interestingly, I’ve had several people comment on how strange it is that I’m working “in an unrelated field.” But the transition to eLearning seemed natural to me, almost as if I’d [...]

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Education and Marketing – Why the Two Must Team for Success in eLearning

Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. This is generally a good thing and ensures expertise in a particular area, whether it is marketing your association’s conferences and membership or designing certification programs and managing your association’s learning management system [...]

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Make the Most of ASAE Annual 2013 Conference: An Interview with Jay Daughtry of Chatterbachs

The following is the transcript from a recent interview with Jay Daughtry, author of the ChatterBachs blog. Jay is an association enthusiast and social media strategist that brings connections, innovation, and engagement to the Association world. I was honored to interview him in preparation for my first ever ASAE Annual Conference and Expo next week. [...]

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