The Benefits of SaaS: Hosted LMS

SaaS stands for Software as a Service. It means software that is hosted on the provider’s servers instead of servers in-house. So, when an LMS provider say they have a SaaS LMS, they’re really saying we offer a cloud LMS.  Cloud meaning accessed through the internet, available on demand, anytime, anywhere. How does it work? [...]

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Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to [...]

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How to Prevent Member Education Burnout

After your organization decides to increase learning opportunities, there is usually a flurry of activity to roll out some eLearning. Classes are designed, written, and posted. Then the waiting begins. Build it and they will, supposedly, come. Are people signing up? Are they completing the classes? NOW WHAT? With 86 per cent of organizations now [...]

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Certificate, Certification, and Credentialing: What’s in a name?

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide what type of certifications you’ll offer.  Or will it be a certificate?  Wait, maybe it’s a credentialing program you need. [...]

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