Challenge Your Learners By…

In this hectic world of on-the-spot access to information, conversations held in 140 characters or less, and instant picture uploads, Instructional Designers are faced with the challenge of designing effective learning that won’t overload learners. The heart of this challenge is finding the learners’ motivational sweet spot. To the Instructional Designer, this means figuring out [...]

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Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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ROE Tips for Your Association’s Online Community

This is a follow up post to my recent post on ROE vs ROI – A Focus on Engagement; if you haven’t read it yet, check it out! Your association’s online community is where your members can engage with not only each other but with your association’s resources.  What are you doing to encourage participation [...]

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Education and Marketing – Why the Two Must Team for Success in eLearning

Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. This is generally a good thing and ensures expertise in a particular area, whether it is marketing your association’s conferences and membership or designing certification programs and managing your association’s learning management system [...]

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If Only I Could Live Tweet Faster: My ASAE 2013 Session Standouts

This was my first year at ASAE Annual but it certainly won’t be my last. I got to meet and make so many association friends as well as gain a lot of valuable information. I recall overhearing one association professional talk about how ASAE Annual is like going to church or temple – you already [...]

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Make the Most of ASAE Annual 2013 Conference: An Interview with Jay Daughtry of Chatterbachs

The following is the transcript from a recent interview with Jay Daughtry, author of the ChatterBachs blog. Jay is an association enthusiast and social media strategist that brings connections, innovation, and engagement to the Association world. I was honored to interview him in preparation for my first ever ASAE Annual Conference and Expo next week. [...]

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5 Creative Ways to Market Your eLearning on a Budget

You’ve spent months, perhaps years even, curating content and working with subject matter experts to perfect your association’s new eLearning offerings, and it’s finally time to launch your course(s)! Congratulations!  Give yourself a round of applause, you deserve it. Now, the really fun part begins – sharing the good news with your members and getting [...]

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