Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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What is Your Learning Promise?

Coming from the nonprofit sector, I’ve had it drilled into my head how important an organization’s mission and vision statements are. But what about it’s “learning promise”? Working in the eLearning industry got me thinking: With the growth in membership education offerings, I wonder how many of our partners have stopped to think about their [...]

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ROE Tips for Your Association’s Online Community

This is a follow up post to my recent post on ROE vs ROI – A Focus on Engagement; if you haven’t read it yet, check it out! Your association’s online community is where your members can engage with not only each other but with your association’s resources.  What are you doing to encourage participation [...]

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Education and Marketing – Why the Two Must Team for Success in eLearning

Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. This is generally a good thing and ensures expertise in a particular area, whether it is marketing your association’s conferences and membership or designing certification programs and managing your association’s learning management system [...]

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6 Steps to Printing Money at Your Association with eLearning

It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after year just to have access to and be willing to pay extra for? And how can associations generate a new, profitable revenue [...]

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Make the Most of ASAE Annual 2013 Conference: An Interview with Jay Daughtry of Chatterbachs

The following is the transcript from a recent interview with Jay Daughtry, author of the ChatterBachs blog. Jay is an association enthusiast and social media strategist that brings connections, innovation, and engagement to the Association world. I was honored to interview him in preparation for my first ever ASAE Annual Conference and Expo next week. [...]

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Smarter Uses for Social Media

Did you know someone joins LinkedIn every second? One of those social media users is bound to be in your industry so it’s time to get smarter about how we use social media to connect to followers, members, prospects, thought leaders, and board members. Recently, Maddie Grant at Social Fish presented on the topic of [...]

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