Measuring Your Association’s eLearning ROI

There is a lot of talk about the return on investment (ROI) of eLearning within the corporate training and development world, but less emphasis is put on this performance indicator in the association space. Still, whether your organization is not-for-profit (or what I prefer to call “for purpose”) or not, it’s important to understand where [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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