Dense eLearning Isn’t Smart

“It was too much all at once. I was overwhelmed.” That’s not something you want to see in the feedback for your association’s eLearning. Luckily, there are ways to make eLearning more digestible, regardless of the subject matter. Managing content density is the key. What is Density? In essence, density is how much “stuff” is [...]

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What Copywriting Can Teach Us About Writing for an Audience

Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values. The beauty of copywriting is that it’s written in such a way as to speak to almost any level reader, taking complex products, services, features and benefits, and breaking them down [...]

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Gamification or Game-Based Learning? What’s the Difference?

Gamification and game-based learning (sometimes abbreviated GBL) are both hot topics and the terms are often used interchangeably. They’re not the same thing, but a lot of the definitions and explanations that are floating around aren’t very clear. Hopefully this will help: gamification is icing and GBL is cake. Gamification, “Icing” Gamification is primarily used [...]

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Why Negative Reinforcement is Actually Quite Positive!

Today, I wanted to talk about a misnomer I hear all the time that drives me up a wall. Negative reinforcement. Many people hear the phrase and picture scenes of scolding and beratement. They believe that since positive reinforcement means rewarding someone then negative reinforcement must mean punishing someone. I’d like to clear this up [...]

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What is WCAG 2.0 and Why Does it Matter?

WCAG 2.0 stands for Web Content Accessibility Guidelines. Similar to Section 508, WCAG is the international standard for accessibility in web content created by The World Wide Web Consortium (W3C). Most people are familiar with Section 508, which requires federal agencies to “purchase electronic and information technology that is accessible to employees with disabilities, and [...]

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Education Balancing Act: Asynchronous, Synchronous, and Blended Learning

What do you think of when you hear the term eLearning? Maybe your mind jumps to webinars or interactive courses in a Learning Management System (LMS). There are many different types of eLearning, so it isn’t surprising that they can be divided into categories. Let’s explore them and take a look at their advantages and [...]

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