Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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Certificate, Certification, and Credentialing: What’s in a name?

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide what type of certifications you’ll offer.  Or will it be a certificate?  Wait, maybe it’s a credentialing program you need. [...]

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Questions to Ask Client References Before Selecting Your LMS

Selecting an LMS can be a very involved process. First you have to understand the requirements of multiple stakeholders. What do the users need? What does the administrator need? What kind of reporting is required to monitor content use? Once you have narrowed the list of vendors that seem to fit your needs, watched demos [...]

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What’s the Difference Between an LMS and an LCMS? Hint: It’s Not Just the Letter “C”

It can be difficult to understand eLearning terms when they’re used interchangeably. Which is which and how do you know when to use them? For example, you’ve likely seen Learning Management Systems (LMS) and Learning Content Management Systems (LCMS) discussed on various websites and company pages. It sounds like they’re the same thing, right? Wrong. [...]

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PowerPoint or Prezi: Which is Best for eLearning?

The question is becoming more and more common — “Should I use PowerPoint (PPT) or Prezi?” The two presentation programs share many of the same features, such as the ability to include text, images, audio, and video. But whereas PowerPoint tends to progress linearly from one slide to the next in a fixed sequence, Prezi [...]

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Putting Members’ Needs First: Working with Subject Matter Experts

Subject Matter Experts (SMEs) may be from Mars, and Instructional Designers may be from Venus … but at the end of the day, your members are the actual center of the universe! The working relationship between Subject Matter Experts and Instructional Designers (IDs) is often portrayed as antagonistic, challenging, and “like pioneering a new frontier [...]

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