Four Wishes for LMS Buyers

Every week, like clockwork, I get a call from someone who wants me to recommend an LMS for their association or small business.  The conversation goes something like this…Typical Phone Call Example If an eLearning Genie would come out of a bottle and grant me four wishes for my LMS buyers, here is what I’d [...]

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What is WCAG 2.0 and Why Does it Matter?

WCAG 2.0 stands for Web Content Accessibility Guidelines. Similar to Section 508, WCAG is the international standard for accessibility in web content created by The World Wide Web Consortium (W3C). Most people are familiar with Section 508, which requires federal agencies to “purchase electronic and information technology that is accessible to employees with disabilities, and [...]

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Anticipating Risk in Online Learning

So, you’ve decided to embrace online learning at your association. You know what a source of non-dues revenue this can be, and you know how popular eLearning has become in the association space. Well, not to be a Debbie Downer, but the board is going to have some questions. Have you anticipated the risk in [...]

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Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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Certificate, Certification, and Credentialing: What’s in a name?

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide what type of certifications you’ll offer.  Or will it be a certificate?  Wait, maybe it’s a credentialing program you need. [...]

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Questions to Ask Client References Before Selecting Your LMS

Selecting an LMS can be a very involved process. First you have to understand the requirements of multiple stakeholders. What do the users need? What does the administrator need? What kind of reporting is required to monitor content use? Once you have narrowed the list of vendors that seem to fit your needs, watched demos [...]

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