Dense eLearning Isn’t Smart

“It was too much all at once. I was overwhelmed.” That’s not something you want to see in the feedback for your association’s eLearning. Luckily, there are ways to make eLearning more digestible, regardless of the subject matter. Managing content density is the key. What is Density? In essence, density is how much “stuff” is [...]

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What Copywriting Can Teach Us About Writing for an Audience

Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values. The beauty of copywriting is that it’s written in such a way as to speak to almost any level reader, taking complex products, services, features and benefits, and breaking them down [...]

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Gamification or Game-Based Learning? What’s the Difference?

Gamification and game-based learning (sometimes abbreviated GBL) are both hot topics and the terms are often used interchangeably. They’re not the same thing, but a lot of the definitions and explanations that are floating around aren’t very clear. Hopefully this will help: gamification is icing and GBL is cake. Gamification, “Icing” Gamification is primarily used [...]

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Four Wishes for LMS Buyers

Every week, like clockwork, I get a call from someone who wants me to recommend an LMS for their association or small business.  The conversation goes something like this…Typical Phone Call Example If an eLearning Genie would come out of a bottle and grant me four wishes for my LMS buyers, here is what I’d [...]

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Why Negative Reinforcement is Actually Quite Positive!

Today, I wanted to talk about a misnomer I hear all the time that drives me up a wall. Negative reinforcement. Many people hear the phrase and picture scenes of scolding and beratement. They believe that since positive reinforcement means rewarding someone then negative reinforcement must mean punishing someone. I’d like to clear this up [...]

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Education Balancing Act: Asynchronous, Synchronous, and Blended Learning

What do you think of when you hear the term eLearning? Maybe your mind jumps to webinars or interactive courses in a Learning Management System (LMS). There are many different types of eLearning, so it isn’t surprising that they can be divided into categories. Let’s explore them and take a look at their advantages and [...]

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Anticipating Risk in Online Learning

So, you’ve decided to embrace online learning at your association. You know what a source of non-dues revenue this can be, and you know how popular eLearning has become in the association space. Well, not to be a Debbie Downer, but the board is going to have some questions. Have you anticipated the risk in [...]

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