Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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Smarter Uses for Social Media

Did you know someone joins LinkedIn every second? One of those social media users is bound to be in your industry so it’s time to get smarter about how we use social media to connect to followers, members, prospects, thought leaders, and board members. Recently, Maddie Grant at Social Fish presented on the topic of [...]

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