Are You Asking the Right Questions at Your Association?

The following is a guest blog post brought to you by Elizabeth Engel of Spark Consulting and Peter Houstle of Mariner Management. Both are well known veterans to the association industry. They have extensive knowledge and experience on what it means to look at big data in order to make association decisions. As Lewis Carroll pointed out, “If you don’t [...]

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Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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Association eLearning: What You Need to Know

This month Digitec Interactive is honored to be featured as a guest author on the Event Garde blog. Association eLearning: What You Need To Know by Sarah Lugo, features practical tips and tricks for getting started with online learning and shares the secret to giving members what they want. If you haven’t already, please check out [...]

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When to Bring Your Association’s Continuing Education Online

The following is a guest post from Moira Edwards, President and Consultant at Ellipsis Partners. She is knowledgeable in associations’ use of continuing education and strategic application of technology implementation. When developing continuing education, you typically look to provide high value to your members while keeping costs as low as possible.  You repurpose content in ways that get the [...]

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What Candy Crush Can Teach Associations About Increasing Member Engagement

This week’s post by Jack McGrath is featured as a guest blog post on .orgSource and discusses how associations can leverage the same game mechanics used in the Candy Crush Saga to increase member engagement. Here is a excerpt: Many of you are probably familiar with the popular Facebook and PC game, Candy Crush. In fact, [...]

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Make the Most of ASAE Annual 2013 Conference: An Interview with Jay Daughtry of Chatterbachs

The following is the transcript from a recent interview with Jay Daughtry, author of the ChatterBachs blog. Jay is an association enthusiast and social media strategist that brings connections, innovation, and engagement to the Association world. I was honored to interview him in preparation for my first ever ASAE Annual Conference and Expo next week. [...]

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