The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions include: audience segmentation, demographic and psychographic research, and decisions on product, price, distribution, and promotion. Marcom decides what your marketing message is going to be and […]

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Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to […]

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6 Steps to Printing Money at Your Association with eLearning

It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after year just to have access to and be willing to pay extra for? And how can associations generate a new, profitable revenue […]

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