Launching a new training program is a lot like launching a new product or service at your organization. Your marketing team knows that promotion begins well before a product or service launches. Building buzz gets [...]
Launching your eLearning at your organization can feel like rocket science, one wrong move and BOOM! Don’t let your initiative go up in flames, plot a course for success among the association stars with these [...]
"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]
Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and [...]
For many of us, education and learning are a passion. There’s a joy in mastering new things and continuing to stay current in our careers. For us, learning is what Maslow described as “self-actualization” and [...]
Engage With eLearning It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after [...]