The Worst eLearning Course Ever

You read the title correctly. This post is dedicated to pet peeves, worst practices, and other abominations that terrorize eLearning. What follows is a combination of things that give Digitec-ies nightmares and headaches. I considered listing them here, but there were quite a few and a list alone did not express the sheer torment these [...]

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When Misused Buzzwords Attack

Interactive Immersive Innovative/ Creative/ Different Effective Fun All of the above These words get thrown around a lot. Frankly, it troubles me when they’re used incorrectly because it leads to misunderstandings. It’s important to realize that these can mean one thing to you and your association and something different to an eLearning vendor or instructional [...]

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ASAE Annual Conference 2015

With less than 2 weeks remaining until the year’s most highly anticipated gathering of association and nonprofit professionals, Digitec Interactive has some exciting news! We’ll be unveiling our newest version of the Knowledge Direct Learning Management System, Knowledge Direct 7 Beta, at the ASAE Annual Meeting & Exposition. For the last 3 years we’ve been vetting technology, [...]

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What Copywriting Can Teach Us About Writing for an Audience

Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values. The beauty of copywriting is that it’s written in such a way as to speak to almost any level reader, taking complex products, services, features and benefits, and breaking them down [...]

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Why Negative Reinforcement is Actually Quite Positive!

Today, I wanted to talk about a misnomer I hear all the time that drives me up a wall. Negative reinforcement. Many people hear the phrase and picture scenes of scolding and beratement. They believe that since positive reinforcement means rewarding someone then negative reinforcement must mean punishing someone. I’d like to clear this up [...]

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