What Do I Need in an LMS? I’m Looking to Market and Sell eLearning.

By |2017-03-02T09:00:05+00:00March 2nd, 2017|Association eLearning Blog, Association Management, Budgets and ROI, eLearning, Learning Management Systems, Member Engagement and Retention, Strategic Planning, Uncategorized|

Let’s say you’re an association. You want to start delivering online courses for certification and credentialing for your members. You’ve heard this increases memberships and brings in non-dues revenue. Now, how do you get started? [...]

Bridge the Skills-Gap with Competency Based Learning

By |2016-09-22T09:00:42+00:00September 22nd, 2016|Association eLearning Blog, Association Management, Communications, eLearning, Featured Post, Instructional Design, Learning Theory, Member Engagement & Retention, Project Management, Strategic Planning, Tips and Tricks, Training and Development|

Dear Associations, I am trying to get into a skilled labor position at company X. I have some experience but there are new rules and regulations and I just can’t keep up. I could go [...]

The Importance of Implementing a Marcom Strategy for Continuing Education

By |2015-10-22T09:15:00+00:00October 22nd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Project Management, Strategic Planning, Uncategorized|

"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]

What is WCAG 2.0 and Why Does it Matter?

By |2015-06-04T10:00:47+00:00June 4th, 2015|Association eLearning Blog, Association Management, Communications, eLearning, eLearning News, Instructional Design, Learning Management Systems, Member Engagement & Retention, Online Communities, Project Management|

WCAG 2.0 stands for Web Content Accessibility Guidelines. Similar to Section 508, WCAG is the international standard for accessibility in web content created by The World Wide Web Consortium (W3C). Most people are familiar with [...]

Is It Time to Assess Your eLearning Course Audience?

By |2015-04-30T09:15:04+00:00April 30th, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Project Management, Strategic Planning|

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]

Marketing Your Association to Millennials: Make it Social

By |2015-03-26T10:55:12+00:00March 26th, 2015|Association eLearning Blog, Association Management, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Social Media Marketing, Uncategorized|

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and [...]

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