Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC)  campaigns on big name social media sites. Yet associations and organizations are slow to [...]

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What Millennials Want from Member Education

  Q3. What type of education offerings does the incoming generation want and how is what they want different from other generations? #assnchat — Association Chat (@assnchat) June 3, 2014 This question caught my eye in a recent association chat on Twitter. As a member of the incoming generation, I think it is crucial to [...]

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Student Memberships: How Associations Can Fill Skills Gaps for Grads

I recently earned my undergraduate degree in history before coming to join the team at Digitec Interactive as a Writer and aspiring Instructional Designer. Interestingly, I’ve had several people comment on how strange it is that I’m working “in an unrelated field.” But the transition to eLearning seemed natural to me, almost as if I’d [...]

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