Measuring Your Association’s eLearning ROI

There is a lot of talk about the return on investment (ROI) of eLearning within the corporate training and development world, but less emphasis is put on this performance indicator in the association space. Still, whether your organization is not-for-profit (or what I prefer to call “for purpose”) or not, it’s important to understand where [...]

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Transform Learning into Profits for Your Association

It’s a new year and a new opportunity to explore other means of non-dues revenue for your association. For years, associations have relied on annual sponsorships, conference and meeting fees and internet advertising to generate cash and offset higher operating costs. Now, with many associations getting into the “education business,” they are finding that they, [...]

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Long Live Your Education Sessions: How To Repurpose, Repackage, and Reuse your Training Materials

The following is a guest post from Tom Morrison, an association CEO, professional speaker, and recipient of The Florida Society of Association Executives’ Association Executive Member of the Year Award for 2012. He is passionate about helping associations achieve true transformation for the future and build a REVOLUTION!   Over the last six years, if there is one [...]

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6 Steps to Printing Money at Your Association with eLearning

It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after year just to have access to and be willing to pay extra for? And how can associations generate a new, profitable revenue [...]

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Top 3 Questions to Ask Before Choosing eLearning for Your Association

A major issue in the news lately is the “skills-gap” problem. A recent U.S. News article by Joyce Russell reported that despite a relatively high unemployment rate in the U.S., 80% of manufacturers are unable to find the right talent to fill open positions. For years, associations have played a critical role in addressing the [...]

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