Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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What’s the Difference Between an LMS and an LCMS? Hint: It’s Not Just the Letter “C”

It can be difficult to understand eLearning terms when they’re used interchangeably. Which is which and how do you know when to use them? For example, you’ve likely seen Learning Management Systems (LMS) and Learning Content Management Systems (LCMS) discussed on various websites and company pages. It sounds like they’re the same thing, right? Wrong. [...]

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Measuring Your Association’s eLearning ROI

There is a lot of talk about the return on investment (ROI) of eLearning within the corporate training and development world, but less emphasis is put on this performance indicator in the association space. Still, whether your organization is not-for-profit (or what I prefer to call “for purpose”) or not, it’s important to understand where [...]

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Transform Learning into Profits for Your Association

It’s a new year and a new opportunity to explore other means of non-dues revenue for your association. For years, associations have relied on annual sponsorships, conference and meeting fees and internet advertising to generate cash and offset higher operating costs. Now, with many associations getting into the “education business,” they are finding that they, [...]

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