Certificate, Certification, and Credentialing: What’s in a name?

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide what type of certifications you’ll offer.  Or will it be a certificate?  Wait, maybe it’s a credentialing program you need. [...]

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10 Reasons to Convert Your Credentialing and Certification Programs to eLearning

Need a reason to convert your existing instructor-led credentialing and certification programs to eLearning? How about 10? As technology continues to innovate and become easier to implement, the business case for associations to move their classroom-based courses online is strengthening. 10 years ago, the idea of offering online certification and credentialing programs at your association [...]

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Bridging the Skills Gap: An Opportunity for Associations

There’s a huge skills gap problem facing our nation today, but this crisis represents an opportunity for associations to reinvent themselves and compete with traditional suppliers of higher education. I was recently asked to present on the skills gap issue and the opportunities it creates for associations at the ASAE Great Ideas conference in Orlando. [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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