Setting up your Association’s eLearning

“If you don’t know where you are going, you’ll end up someplace else.” ― Yogi Berra If you’ve been tasked with implementing your association’s eLearning what are you going to do to make sure you don’t end up some place else? Here is my perspective on setting up your association’s eLearning: Assemble Your Assets Team [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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5 Creative Ways to Market Your eLearning on a Budget

You’ve spent months, perhaps years even, curating content and working with subject matter experts to perfect your association’s new eLearning offerings, and it’s finally time to launch your course(s)! Congratulations!  Give yourself a round of applause, you deserve it. Now, the really fun part begins – sharing the good news with your members and getting [...]

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Top 3 Questions to Ask Before Choosing eLearning for Your Association

A major issue in the news lately is the “skills-gap” problem. A recent U.S. News article by Joyce Russell reported that despite a relatively high unemployment rate in the U.S., 80% of manufacturers are unable to find the right talent to fill open positions. For years, associations have played a critical role in addressing the [...]

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