How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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When to Bring Your Association’s Continuing Education Online

The following is a guest post from Moira Edwards, President and Consultant at Ellipsis Partners. She is knowledgeable in associations’ use of continuing education and strategic application of technology implementation. When developing continuing education, you typically look to provide high value to your members while keeping costs as low as possible.  You repurpose content in ways that get the [...]

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5 Creative Ways to Market Your eLearning on a Budget

You’ve spent months, perhaps years even, curating content and working with subject matter experts to perfect your association’s new eLearning offerings, and it’s finally time to launch your course(s)! Congratulations!  Give yourself a round of applause, you deserve it. Now, the really fun part begins – sharing the good news with your members and getting [...]

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