The Difference Between Empathy and Sympathy (And when to use each one)

“Make your audience care.” It’s an often repeated tenet of instructional design and it sounds great in theory. If you can make your audience care about the material they will engage more deeply with the content and retain it longer. Just saying “make your audience care” is not the whole story though. While many designers [...]

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Don’t Treat Beginners and Experienced Learners the Same Way

Some time ago, I was cast as a chorus member in a musical. I could sing and read music, but I didn’t have any experience dancing. So, I was a beginner for one set of skills, but not for the other. Everyone had to learn everything together though, despite the fact that we were at [...]

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Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get [...]

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Learning Management Systems and You

People always want to know how their association could benefit from a Learning Management System (LMS). To help explain, let me present a little scenario. “Johnson!” Your boss calls to you. (Assuming your last name is Johnson, otherwise insert your name here). “I’ve got some great news! The board loved all the courses we offered at [...]

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Another Lens for Viewing Your eLearning

There is more than one way to look at an object. You can view it from the front or back, close up or far away, and so on. This is also true of eLearning. So, this post is going to consider it from a different perspective. There are nine elements of good instruction you can [...]

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5 Ways to Bring Contextual Learning to Your Association

Then it exploded. By itself, this sentence doesn’t say much. What exploded and was it supposed to? Why did it blow up? Are we talking about a car in an action movie, a firework, or some leftovers that were microwaved for too long? Without context the information is meaningless. eLearning works the same way. Making [...]

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