Putting Members’ Needs First: Working with Subject Matter Experts

Subject Matter Experts (SMEs) may be from Mars, and Instructional Designers may be from Venus … but at the end of the day, your members are the actual center of the universe! The working relationship between Subject Matter Experts and Instructional Designers (IDs) is often portrayed as antagonistic, challenging, and “like pioneering a new frontier [...]

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When CEs Aren’t Enough: How to Engage and Empower Learners

My husband works in the emergency medical and public safety field and is required to complete X number of continuing education (CE) hours per year to keep his certifications. He can obtain his CEs by attending meetings, reading journals, and taking instructor-led or online classes. But like a lot of professionals whose job requires them [...]

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4 Tips to Writing eLearning Scripts That Sing

If you’re getting started on a new script for an eLearning course, you probably aren’t planning to create a “musical” experience. But maybe you should. A great song is relatable, the lyrics that get stuck in your head and you can recite them years later. Wouldn’t you like to write a script with that kind [...]

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How to Create Clear Learning Objectives

The phrase “learning objectives” gets thrown around a lot in discussions about training and development. Courses are supposed to have learning objectives, competencies should be related to them, quiz questions should assess how well they’ve been met, and more. But what are learning objectives? For that matter, why are they important, and how do you [...]

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How to Compete with FREE eLearning

Everyone loves free. Free coffee, free Wi-Fi, just about anything “free” is good, right? Not necessarily. And if your association has plans to sell your next online course or webinar, you might not be too excited to hear your competitor is offering a similar product for free. How can you possibly compete with free? Who [...]

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How to Design eLearning for Traditional Learners

Technology is truly beginning to transform what learning is. If you’ve attended any of the many eLearning or training & development conferences, you know there is a lot of buzz around augmented reality, immersive learning simulations, serious games and social learning applications. While we believe these technologies are already bringing seismic changes to the learning [...]

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