The Importance of Implementing a Marcom Strategy for Continuing Education

By |2015-10-22T09:15:00+00:00October 22nd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Project Management, Strategic Planning, Uncategorized|

"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]

7 Things About eLearning Your CEO/Executive Director Wants to Know

By |2015-09-03T09:15:16+00:00September 3rd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, eLearning, Instructional Design, Learning Management Systems, Marketing, Project Management, Strategic Planning, Uncategorized|

You've decided that it's time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that eLearning is [...]

Is It Time to Assess Your eLearning Course Audience?

By |2015-04-30T09:15:04+00:00April 30th, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Project Management, Strategic Planning|

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]

Certificate, Certification, and Credentialing: What’s in a name?

By |2015-02-05T10:48:33+00:00February 5th, 2015|Association eLearning Blog, Association Management, eLearning, Instructional Design, Member Engagement & Retention, Project Management, Strategic Planning|

Great news!  Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs.  What’s next?   You need to decide [...]

Putting Members’ Needs First: Working with Subject Matter Experts

By |2014-09-16T08:44:04+00:00September 16th, 2014|Association eLearning Blog, Association Management, Creative Design, eLearning, eLearning News, Instructional Design, Member Engagement & Retention, Project Management, Uncategorized|

Subject Matter Experts (SMEs) may be from Mars, and Instructional Designers may be from Venus … but at the end of the day, your members are the actual center of the universe! The working relationship [...]

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