Putting Members’ Needs First: Working with Subject Matter Experts

Subject Matter Experts (SMEs) may be from Mars, and Instructional Designers may be from Venus … but at the end of the day, your members are the actual center of the universe! The working relationship between Subject Matter Experts and Instructional Designers (IDs) is often portrayed as antagonistic, challenging, and “like pioneering a new frontier [...]

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Top 5 Things Associations can Learn from Corporate Training Departments

Most associations have provided some degree of member education as part of their mission. For members, continuing education is a valuable benefit for their professional development. And for associations, educational offerings can be a valuable source of non-dues revenue. But with the growth of new learning technologies and with members facing more and more change [...]

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SMEs Are Not Instructional Designers

We all know that Subject Matter Experts (SMEs) provide the content that makes a course informative. But sometimes, their content may get a little too much “in the weeds,” and you find yourself bogged down with a mountain of information that’s “nice to know, but not need to know” for your learners. So where’s the [...]

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