Email is Cheap, but isn’t (Always) the Answer

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership marketing & engagement, event marketing & sponsorship/exhibit sales.  When it comes to appropriate marketing strategy for your association, processes can [...]

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ROE vs ROI – A Focus on Engagement

If you’ve been a member of the association universe very long, there’s no doubt you understand the importance of member engagement. The Decision to Join study showed that the more engaged a member is, the more likely they are to register for events, renew their membership, volunteer their time, etc. As more and more membership [...]

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Make the Most of ASAE Annual 2013 Conference: An Interview with Jay Daughtry of Chatterbachs

The following is the transcript from a recent interview with Jay Daughtry, author of the ChatterBachs blog. Jay is an association enthusiast and social media strategist that brings connections, innovation, and engagement to the Association world. I was honored to interview him in preparation for my first ever ASAE Annual Conference and Expo next week. [...]

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5 Creative Ways to Market Your eLearning on a Budget

You’ve spent months, perhaps years even, curating content and working with subject matter experts to perfect your association’s new eLearning offerings, and it’s finally time to launch your course(s)! Congratulations!  Give yourself a round of applause, you deserve it. Now, the really fun part begins – sharing the good news with your members and getting [...]

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Smarter Uses for Social Media

Did you know someone joins LinkedIn every second? One of those social media users is bound to be in your industry so it’s time to get smarter about how we use social media to connect to followers, members, prospects, thought leaders, and board members. Recently, Maddie Grant at Social Fish presented on the topic of [...]

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How e-Learning 2.0 Will Transform Education

The eLearning Guild recently released their “Getting Started with e-Learning 2.0” survey report, and the results serve as further evidence that the learning landscape is changing… and needs to. The survey, based on the responses from 876 professionals from the eLearning Guild, asked about the use of Web 2.0 type applications in their learning programs. [...]

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