Putting Members’ Needs First: Working with Subject Matter Experts

Subject Matter Experts (SMEs) may be from Mars, and Instructional Designers may be from Venus … but at the end of the day, your members are the actual center of the universe! The working relationship between Subject Matter Experts and Instructional Designers (IDs) is often portrayed as antagonistic, challenging, and “like pioneering a new frontier [...]

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Bridging the Skills Gap: An Opportunity for Associations

There’s a huge skills gap problem facing our nation today, but this crisis represents an opportunity for associations to reinvent themselves and compete with traditional suppliers of higher education. I was recently asked to present on the skills gap issue and the opportunities it creates for associations at the ASAE Great Ideas conference in Orlando. [...]

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Tips for Working Successfully with an eLearning Partner

According to the old saying, “it takes a village to raise a child.” Similarly, in eLearning, it takes a team to create a course. You might have a different person in each role or you may have a few people wearing multiple hats, but it’s unlikely you’re creating an online course alone. Three of the [...]

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Top 5 Things Associations can Learn from Corporate Training Departments

Most associations have provided some degree of member education as part of their mission. For members, continuing education is a valuable benefit for their professional development. And for associations, educational offerings can be a valuable source of non-dues revenue. But with the growth of new learning technologies and with members facing more and more change [...]

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SMEs Are Not Instructional Designers

We all know that Subject Matter Experts (SMEs) provide the content that makes a course informative. But sometimes, their content may get a little too much “in the weeds,” and you find yourself bogged down with a mountain of information that’s “nice to know, but not need to know” for your learners. So where’s the [...]

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